BBC Brand
Over the years, I’ve worked extensively across the BBC brand, from developing and executing rebrand assets like idents and OSP elements to designing motion brand assets and creating branding templates used across BBC departments and sub-brands. Through this work, I’ve gained a deep understanding of the BBC’s brand identity and inner workings, ensuring it consistently reflects its core values to its audience.
CLIENT: BBC CREATIVE | ROLE: DEVELOPMENT, MOTION-DESIGN, 3D DESIGN, MOTION-TEMPLATES
I worked on the development of the lenses, a fundamental part of BBC One’s OSP. We explored the motion, transitions across the OSP’s functionality and how the BBC Blocks integrate. See Development section below for more detail. I also worked on development and created BBC Four’s latest set of idents which you can see in more detail in the BBC Four Idents project page of this website.
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Work across the BBC’s ‘Masterbrand’ including presentation of multiple service attribution, co-branding and creation of a motion-toolkit to be disseminated to the BBC’s extended portfolio of brands.
The BBC wanted to update its paid social content to keep up with today’s market and the changing way people want to consume media. I made a motion template which had to fit the myriad of BBC promotional content across platforms such as Youtube, TikTok, Instagram, Twitter, Facebook etc.
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