little Be

Fun relatable characters and stacking blocks bring preschooler brand littleBe to life from 9am - 12pm every weekday on ITVBe. From seeing the fun our own kids have stacking blocks on top of one-another and knocking them back down, we created a brand language based on hero-images residing inside stacking and toppling towers. Together with ident animations, break bumpers and the zone opener/closer, all elements flow seamlessly with no cuts giving the brand an easy-to-digest aesthetic suitable for young children.

CLIENT: ITV | ROLE: OSP MOTION-DESIGN, IDENT DEVELOPMENT, IDEA DEVELOPMENT | DESIGNERS: GARETH DAVID, TOM WOOD | IDENTS: PETE HALATA | EBES: CRAWFORD WILSON | SOUND: SILK | EXEC PRODUCER: ANGELA LYTTLE | CREATIVE DIRECTOR: JASON FORD

For promo endboards and full-frame menus we devised an easily updatable template which frames each shows 'hero image' in a randomly generated circle, square or pentagon. ​Lower-thirds and end-credit promotion styles are also randomly interchangeable giving the brand a constantly fresh and evolving quality.

The logo is brought to life for ident animations, zone opener/closers and break-bumpers telling fun relatable mini-stories.